WHY DOES L'ENVERS INTRODUCE SEASONAL COLORS WHILE BEING A SLOW FASHION BRAND?

Colors have a strong emotional impact. They influence moods, brighten outfits, and help express personality. By incorporating hues inspired by nature and the seasons, we want to offer you the chance to refresh your wardrobe without giving in to fleeting trends.

Instead of following the fast fashion cycle of mass-producing short-lived pieces, we take a deliberate and mindful approach. Our collections are built to last, with timeless designs that integrate seamlessly into your wardrobe. When we introduce new colors, we do so sparingly and in limited editions, preserving our commitment to responsible and sustainable fashion.

At L’Envers, we prioritize reactive dyes over natural dyes, which—despite appearing eco-friendly—require high water consumption and tend to fade after several washes. Our colors are not only non-toxic and safe for the skin but also designed to last, ensuring that your garments retain their beauty over time. We carefully select a limited range of hues—just two per collection—to bring a touch of novelty while staying true to our philosophy of durability. Our goal is to encourage mindful consumption: choosing a color that truly resonates with you and can be cherished for years to come.

At L’Envers, we believe that sustainable fashion and a love for color can coexist. Slow fashion doesn’t mean sacrificing creativity—it means reinventing it with intention. Our goal is to create clothing that withstands the test of time while offering you the freedom to embrace color through the seasons. When shopping on our website, look out for timeless colors such as navy, beige or black, and seasonal colors such as Earth Red or Hollywood Green. By finding the right balance between timelessness and a touch of renewal, we remain true to our values without compromising our commitment to responsible fashion.