UNDERSTANDING ETHICAL AND SUSTAINABLE FASHION

In a world increasingly conscious of its environmental footprint, the fashion industry has been under scrutiny for its impact on the planet and its people. Ethical and sustainable fashion are terms that encapsulate the efforts of clothing brands striving to make a positive change. Producing sustainable, quality garments in the most eco-friendly way is the founding principle of L’Envers. Indeed, our founder Julie decided to create the brand after interviewing with traditional fashion brands and walking out appalled by their ways of working.Read more about L'Envers story.

As a result, L'Envers is a sustainable knitwear brand based in Madrid, Spain, that embodies these sustainable clothing principles by following a knit-to-order business model : producing only what customers order, ensuring minimal waste and maximum quality. This article delves into what sustainable clothing brands mean, why it matters, and how you can build a sustainable wardrobe.

Ethical fashion offers numerous benefits for our planet and human beings, including:

- Fair Wages and Working Conditions:Carefully selecting and being loyal to our production partners ensure that their garment workers are paid a fair living wage and work in a safe environment, which in turn helps improve their quality of life and community development. The region of Bejar, Salamanca where our knitting atelier is based was once a flourishing industrial area that has been discarded over decades. Our decision to base our production in this historical area was made in a very conscious fashion.

- Positive Social Impact:Supporting eco-friendly brands helps promote better labor practices globally and contributes to lowering the fashion industry's environmental and social impact. By choosing such brand's products over fast fashion garments, your purchase contributes to shaping a new garment industry worldwide.

- High-Quality Products:Slow fashion brands such as L'Envers focus on quality over quantity, resulting in well-made, durable products. At L'Envers we are committed to producing high-quality garments, free of harmful chemicals and synthetic materials - building a more sustainable future.

- Environmental Protection:Sustainable clothing brands tend to align with eco-friendly practices, further reducing their carbon footprint. For example, at L'Envers, we source materials as locally as possible, minimize our waste production by knitting to order therefore avoiding overproduction, lower our greenhouse gas emissions by fullfilling orders from the knitting atelier and grouping shipments for multiple-product orders, etc.

Creating a sustainable wardrobe is not just about buying eco-friendly items; it’s about making thoughtful choices that reflect a commitment to sustainability. Here are some tips to help you build a wardrobe that is both stylish and responsible:

- Choose Quality Over Quantity: Invest in high-quality pieces that will last longer. Durable items like our Merino wool sweaters and organic cotton cardigan sweaters are not only stylish but also timeless and resilient. Every piece at L'Envers is produced to stand the test of time and the latest fashion trends.

- Opt for Versatile Pieces: Select items that can be worn in multiple ways and across different seasons. A sweater coat or a spring knit jacket, for instance, can be a versatile addition to your wardrobe. Check out our GEORGE jacket or cardigan line here.

-Research Brands: Look for brands that are eco-friendly and transparent about their manufacturing processes. Sustainable fashion brands for clothes, like L’Envers, prioritize sustainable practices and natural fibers over supply chain quick wins and synthetic materials.

- Care for Your Clothes: Proper maintenance can extend the life of your garments. For example, understanding mohair sweater care can help keep your mohair items looking fresh and luxurious for years. You can find care advice on our website for organic cotton, as well as wool and other natural fibers.

- Support Sustainable Clothing Manufacturers: When shopping, order directly from the slow fashion brand itself to maintain its profit margin, therefore supporting healthy business models.

By making informed choices, you can build a wardrobe that not only looks good but also does good. L’Envers is proud to be part of this movement, offering sustainable, ethical, and beautifully crafted knitwear. From our cozy mohair sweaters to our timeless cardigan sweaters, every piece is designed with the planet and its people in mind.

Understanding what is sustainable clothing and ethical fashion is the first step towards making better choices. Join us in embracing the slow fashion movement that prioritizes the environment and humanity. Explore our collection today and become part of the change.

Incorporating these principles into your shopping habits can make a significant environmental impact. Whether you're looking for the perfect merino wool sweater, a stylish spring jacket, or a cozy mohair sweater, remember that your choices matter. By supporting brands that are eco-friendly and ethical, such as L'Envers, you contribute to a more sustainable and just fashion industry.